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Friday, 22 December 2017

Facebook Introduces Click-to-WhatsApp Button

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A new feature is available on Facebook and it's called click-to-WhatsApp button. The button will let advertisers connect with over one billion WhatsApp users.



Facebook confirmed that it is rolling out the 'Click-to-WhatsApp' feature slowly, beginning with North and South America, Africa, Australia and most of Asia. But notable exception is Europe probably because of issues WhatsApp has with EU regulators over data sharing with Facebook.

This new Facebook feature is similar to the click-to-Messenger button that Facebook introduced in its ads in November last year. The click-to-Messenger ads debuted on Instagram in May this year. According to Facebook;

"Many people already use WhatsApp to communicate with small businesses. It's a fast, convenient way to stay in touch," Pancham Gajjar, Product Marketing Manager, Facebook, was quoted as saying.

"By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service," he added.

Facebook revealed that over a million Pages currently include WhatsApp numbers in their posts. Facebook has over 2 billion users already and counting.

HOW FACEBOOK CLICK-TO-WHATSAPP BUTTON FEATURE WORKS

Businesses or companies that have WhatsApp numbers can add 'send message' buttons with the WhatsApp logo to their Facebook ads and those ads will only be accessible to users who have WhatsApp installed on their smartphones.

To commence conversations, you must add the business' WhatsApp numbers to your contacts.

After you have done this, the messaging app opens with a default message expressing interest, which can be edited by users before being sent.


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